Many different fragments encompass a full-scale marketing strategy. Marketing involves email automation, social presence, and a great website. As a small business, it can be hard to turnkey systems of marketing communication without the right tools. Thankfully, many free and affordable tools will help you become the marketer you need to be. Below are the top 5 tools for small businesses who are looking to take that next step.
1. Google Analytics
Google Analytics is a completely free tool that provides valuable insights into your website and overall online presence. This is perhaps the most valuable tool on the internet, as it lets you slice and dice your website data in any way you want. Google Analytics is so robust that Google provides an entire certification course to help you get better acquainted with the software.
Some of the data Google Analytics makes available to you are visitors to your website (by day, week, and month), where those visitors are coming from, the keywords people are using to find your website, the demographics of each user, and how long they are staying. You can even go more in-depth than that and see a page-by-page analysis of your overall website’s performance. The information Google Analytics provides is vital to your marketing efforts and will help you optimize your website to the right audience.
2. ClickUp
ClickUp is a free project management platform to help orchestrate your workflow. ClickUp helps with daily tasks, strategic initiatives, and time management. It also combines important information into a single platform and allows you to integrate other tools like dropbox, google drive, and calendars.
ClickUp streamlines your work process with its full-featured free version, offering a user-friendly experience with multiple dashboard views, constant layout enhancements, and time-tracking. It can be hard to find the right project management platform to handle all of your unique tasks. Fortunately, ClickUp is developed to alleviate having to use multiple platforms to manage your business, making it the perfect tool.
3. Mailchimp
Every business needs an email marketing platform to be a part of its business strategy. Mailchimp is an ideal tool that offers a free version until your email subscriber lists hit 2,000. Mailchimp allows you to capture emails, manage your lists, send out emails automatically or on a schedule, and analyze your email engagement
Mailchimp is the perfect marketing automation tool that helps deliver what you need without being too complex. It offers insights like segmentation and personalization, landing page and form builders, and CRM tools.
4. Canva
Canva is a free tool for anyone looking to step up their creativity. Canva allows you to create designer-level graphics to use in your emails, social media, and presentations. The best thing about Canva is that it’s an easy-to-use platform for those who want a creative edge and even offers pre-made templates for things like business cards, marketing posters, infographics, and so much more.
5. Buffer
Buffer is one of the best apps for managing your social media, offering a free version for up to 4 accounts. Buffer comes with analytic tools for audience insights, a full-scheduling calendar, and link integrations for higher-end content. Buffer is a straightforward and more effective way to manage your social media accounts and is great for any small business.
Moving Forward as a Business
These are just a few of the tools you need to help you manage your projects, streamline your workflow, and create powerful marketing campaigns for your business. In today’s competitive marketing landscape, you need to be intuitive, savvy, and consistent. With these tools and the right dedication, your business will be sure to succeed!
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